diff --git a/www/conservancy/templates/frontpage.html b/www/conservancy/templates/frontpage.html
index 67bb7884b36feb6e0e155aa496d7b1bb05359689..b7739db80683da02ee06b4e7184ad7eb85bccd81 100644
--- a/www/conservancy/templates/frontpage.html
+++ b/www/conservancy/templates/frontpage.html
@@ -39,8 +39,9 @@ strategies that defend FOSS (such as copyleft). <a href="/about" class="orange">
   <section class="w-30-ns mh2 pa3 bg-light-blue ba b--gray">
     <h2 class="f4 ttu">Special message</h2>
 
-    <p>Special message here special message here special message here special message here special message here.</p>
-    <a href="#fixme" class="f5 dib pa2 ttu b btn-orange">More information</a>
+    <p>We have a very special announcement later today!  Check back here at
+    12:30 US/Eastern!</p>
+    <a href="/coming-soon.html" class="f5 dib pa2 ttu b btn-orange">More information</a>
   </section>
 </div>