diff --git a/www/conservancy/templates/frontpage.html b/www/conservancy/templates/frontpage.html
index f34e54da6d41c913102cca12ec19a6854087323e..8b16ce330f6794c0b95e9a1dd06143b4840ef309 100644
--- a/www/conservancy/templates/frontpage.html
+++ b/www/conservancy/templates/frontpage.html
@@ -30,13 +30,11 @@
   <section class="w-70-ns mh2 mb3 mb0-ns pa2 ba bw1 b--light-blue overflow-auto">
     <img src="{% static 'img/remote.jpg' %}" alt="" class="fl pr2" style="width: 175px;" />
     <p class="mb0">Software Freedom Conservancy is a nonprofit organization
-that advocates for ethical technology for the public good. Our mission is to
-ensure the rights of consumers (software users) to repair and reinstall their
-purchased software. We carry out this work this by promoting and defending
-users' rights the following ways: fostering Free and Open Source Software
-(FOSS) projects, driving initiatives that actively make technology more
-inclusive, and advancing policy strategies that defend FOSS (such as copyleft).
- <a href="#fixme" class="orange">Learn more.</a></p>
+centered around ethical technology. Our mission is to ensure the right to
+repair, improve and reinstall software. We promote and defend these rights
+through fostering free and open source software (FOSS) projects, driving
+initiatives that actively make technology more inclusive, and advancing policy
+strategies that defend FOSS (such as copyleft). <a href="#fixme" class="orange">Learn more.</a></p>
   </section>
   <section class="w-30-ns mh2 pa3 bg-light-blue ba b--gray">
     <h2 class="f4 ttu">Special message</h2>