diff --git a/www/conservancy/templates/base_conservancy.html b/www/conservancy/templates/base_conservancy.html
index e7a5979d948f13c284734c1548c583c28f4d745d..1ef69bac767026b69a74d9c4bf272f489fd2b1e4 100644
--- a/www/conservancy/templates/base_conservancy.html
+++ b/www/conservancy/templates/base_conservancy.html
@@ -52,7 +52,7 @@
 <span id="site-fundraiser-middle-goal" style="display: none;">{{ sitefundgoal.fundraiser_donation_count|intcomma }}</span>
       <em>Let's stand up for software freedom together!
       We still need
-        {{ sitefundgoal.fundraiser_goal_amount|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold|subtract:sitefundgoal.fundraiser_so_far_amount|intcomma }} more Supporters to maintain our full range of activities in 2017.
+        {{ sitefundgoal.fundraiser_goal_amount|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold|subtract:sitefundgoal.fundraiser_so_far_amount|intcomma }} more Supporters to maintain our full range of activities in 2017.  Supporters who join or renew by January 15 <a href="/news/2016/nov/29/private-internet-access-2016-fundraising-match/">will count twice</a>, thanks to <a href="https://www.privateinternetaccess.com/">Private Internet Access</a>!
 {% endif %}
 {% if sitefundgoal.fundraiser_donation_count_disclose_threshold < 632 %}
 The <strong>next {{ 632|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold }} supporters