diff --git a/www/conservancy/templates/base_conservancy.html b/www/conservancy/templates/base_conservancy.html
index 2108c8bc258b7dedd6836dfd8abebc3fb982db76..11801e0bb5cd8857f0057398a5384c2774874050 100644
--- a/www/conservancy/templates/base_conservancy.html
+++ b/www/conservancy/templates/base_conservancy.html
@@ -66,7 +66,8 @@ current match.
         freedom &mdash; <a href="/supporter">sign up now</a>!
         {% else %}
         Let's stand up for software freedom together!
-        The next {{ this_match_remaining|intcomma }} Supporters who join or renew by February 13 will be matched by an anonymous donor!
+        The next {{ this_match_remaining|intcomma }} Supporters who join or
+        renew by February 28th will be matched by an anonymous donor!  <a href="/supporter/">Join today!</a>
         {% endif %}
       </em>
 <div id="siteprogressbar">