diff --git a/www/conservancy/templates/base_conservancy.html b/www/conservancy/templates/base_conservancy.html
index 3b6bd1dc0dcca411e1e499f3b643c7f1356864b0..ab7ead8838054b75ade769b4bb76691b2dd79d5a 100644
--- a/www/conservancy/templates/base_conservancy.html
+++ b/www/conservancy/templates/base_conservancy.html
@@ -49,10 +49,9 @@
    <span id="site-fundraiser-final-goal">{{ sitefundgoal.fundraiser_goal_amount|intcomma }}</span> to
    avoid hibernating its compliance efforts in 2017.
 {% else %}
-      <em>Conservancy will continue our basic community services, thanks to our
-        first <span id="site-fundraiser-middle-goal">{{ sitefundgoal.fundraiser_donation_count|intcomma }}</span> Supporters! We still need
-        {{ sitefundgoal.fundraiser_goal_amount|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold|subtract:sitefundgoal.fundraiser_so_far_amount|intcomma }} more Supporters to avoid reducing licensing work &amp; hibernating our
-        compliance efforts in 2017.
+      <em>Let's stand up for software freedom together!
+      We still need
+        {{ sitefundgoal.fundraiser_goal_amount|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold|subtract:sitefundgoal.fundraiser_so_far_amount|intcomma }} more Supporters to maintain our full range of activities in 2017.
 {% endif %}
 {% if sitefundgoal.fundraiser_donation_count_disclose_threshold < 632 %}
 The <strong>next {{ 632|subtract:sitefundgoal.fundraiser_donation_count_disclose_threshold }} supporters