diff --git a/www/conservancy/static/donate/index.html b/www/conservancy/static/donate/index.html
index bde5f004ebc07d88c9e7dbdd198011ddf01ecc44..1cbb3a463fc7b7c03c93f884bcf5f36f81b8f174 100644
--- a/www/conservancy/static/donate/index.html
+++ b/www/conservancy/static/donate/index.html
@@ -3,13 +3,19 @@
 {% block category %}donate{% endblock %}
 {% block content %}
 
-<h1>Donations</h1>
+<h1>Become a Conservancy Supporter!</h1>
 
-<p>The various ways to donate to the Conservancy's general fund are below.
-  To donate to the directed funds for our <a href="/members/">member
-  projects, visit their individual web pages</a>.</p>
+<p>As a not-for-profit charity, Conservancy relies on support from the
+  public to continue its work.  Please give generously to support
+  Conservancy's work.</p>
 
-<h3>Donating via Google Checkout</h3>
+<p>By donating below, you'll directly support the operation of Conservancy
+  itself.  Conservancy also maintains directed donation programs for
+  its <a href="/members/">member projects</a>.  Donation links for these
+  directed donation programs can found on the individual websites
+  of our <a href="/members/">members</a>.</p>
+
+<h3>Donate via Google Checkout</h3>
 
 <p>Donating via Google Checkout puts more of your donation to work, since
   Google charges no Checkout fees to 501(c)(3) organizations.</p>
@@ -46,17 +52,17 @@ function validateAmount(amount){
     </table>
 </form>
 
-<h3>Donating by paper check</h3>
+<h3>Donate by paper check</h3>
 
 <p>Send paper check donations to:</p>
 
 <p>Software Freedom Conservancy<br />
-1995 Broadway 17th Floor<br />
-New York, NY 10023-5882<br />
+137 MONTAGUE ST  STE 380<br/>
+Brooklyn, NY 11201-3548<br/>
 USA
 </p>
 
-<h3>Donating via Paypal</h3>
+<h3>Donate via Paypal, Visa, Mastercard, AMEX or ACH</h3>
 
 <form action="https://www.paypal.com/cgi-bin/webscr" method="post">
 <input type="hidden" name="cmd" value="_s-xclick"/>
@@ -67,8 +73,7 @@ USA
 </form>
 
 
-<p>The Software Freedom Conservancy is a 501(c)(3) organization, and donations made to it are fully tax-deductible to the extent permitted by law.</p>
-
-<p>Please also consider making an additional donation to the Conservancy's law firm, the <a href="http://www.softwarefreedom.org/about/donate/">Software Freedom Law Center</a>.</p>
+<p>The Software Freedom Conservancy, Inc. is a 501(c)(3) organization
+  incorporated in New York, and donations made to it are fully tax-deductible to the extent permitted by law.</p>
 
 {% endblock %}