diff --git a/www/conservancy/static/docs/GiveUpGitHub-README.md b/www/conservancy/static/docs/GiveUpGitHub-README.md
index 4b0693c2ccb97d5c3dfed571d9a933f59e940731..998e1aae23a8a42ad72e680c4bfd5ff86b3276e4 100644
--- a/www/conservancy/static/docs/GiveUpGitHub-README.md
+++ b/www/conservancy/static/docs/GiveUpGitHub-README.md
@@ -1,8 +1,8 @@
-= Give Up On GitHub =
+# Give Up GitHub
 
-This project has given up on GitHub.  ([See Software Freedom Conservancy's <cite>Give Up On GitHub</cite> site for details](https://GiveUpGitHub.org).)
+This project has given up GitHub.  ([See Software Freedom Conservancy's *Give Up  GitHub* site for details](https://GiveUpGitHub.org).)
 
-You can now find this project at [INSERT-URL] instead.
+You can now find this project at [INSERT-URL-OR-DESCRIPTION](INSERT-URL) instead.
 
 Any use of this project's code by GitHub Copilot, past or present, is done without our permission.  We do not consent to GitHub's use of this project's code in Copilot.