diff --git a/www/conservancy/static/copyleft-compliance/about.html b/www/conservancy/static/copyleft-compliance/about.html
index 0d73acd07608cb0cc881db33d69e36aed19717a2..56c06de0747bf381fa84d76f21f457496ab3c361 100644
--- a/www/conservancy/static/copyleft-compliance/about.html
+++ b/www/conservancy/static/copyleft-compliance/about.html
@@ -21,7 +21,7 @@ software freedom via its copyleft compliance work.</p>
 
 <p>Conservancy's primary work in copyleft compliance currently focuses on
 our <a href="/copyleft-compliance/enforcement-strategy.html">Strategic GPL
-Enforcement Initiative</a>.  This initiative, launched in August 2020,
+Enforcement Initiative</a>.  This initiative, <a href="/news/2020/oct/01/new-copyleft-strategy-launched-with-ARDC-grant/">launched in October 2020</a>,
 represents the culmination of nearly 15 years of compliance work of
 Conservancy spanning ten different fiscally sponsored projects, past lawsuits
 against more than a dozen defendants, and hundreds of non-litigation