diff --git a/www/conservancy/static/about/index.html b/www/conservancy/static/about/index.html
index 9e76fd0a8585527f23cad73f84a77564835d6d74..0d0084915d1f1906681e988236179cb20d3fcba6 100644
--- a/www/conservancy/static/about/index.html
+++ b/www/conservancy/static/about/index.html
@@ -2,47 +2,29 @@
 {% block subtitle %}About - {% endblock %}
 {% block content %}
 
-<h1>About</h1>
+<h1>About the Software Freedom Conservancy, Inc.</h1>
 
 <p>The Software Freedom Conservancy, Inc. is a 501(c)(3) not-for-profit
 organization incorporated in New York.  Conservancy is managed by
-its <a href="/about/board/"> board of directors.</a></p>
+its <a href="/about/board/">board of directors</a>, who appoint
+its <a href="/about/officers/">officers</a> and hire
+its <a href="/about/staff/">staff</a>.</p>
 
-<p>We hold, protect and manage copyrights and trademarks for FLOSS
-projects.  Conservancy aims to act as long-term caretakers for our member
-projects, ensuring that free software stays free.</p>
+<p>Conservancy strives to be as transparent as possible, and makes
+  its <a href="/about/filings/">public filings available on its
+  website</a>.  Bradley M. Kuhn, Conservancy's Executive
+  Director <a href="/blog/">blogs regularly</a> about Conservancy's
+  activities.</p>
 
-<p>Conservancy frees FLOSS projects to concentrate on what they do best:
-writing code.  We do this by shouldering some of the administrative burden
-that comes with running a FOSS project.  Our fiscal sponsorship program
-gives projects all the benefits of a not-for-profit structure without the
-overhead of managing a corporation.  We can help projects with
-organizational structure, contributor's license agreements, financial
-controls, accounting, fund-raising and more.</p>
+<p>A <a href="/overview/">general overview</a> of Conservancy's
+  work can be found on this site, and <a href="/members/">detailed
+  information about the work that Conservancy does for its member
+  projects</a> is also available.</p>
 
-<p>In addition to our relationship with individual projects, Conservancy
-facilitates communication and coordination between FLOSS projects.  We act
-as a central store of knowledge and experience and help advance the goals
-of both individual FOSS projects and the movement as a whole.</p>
+<p>If you have general questions about Conservancy and its
+  work, <a href="/about/contact/">contact information</a> is available.
+  Conservancy is primarily supported by <a href="/donate">your charitable
+  donations</a>.</p>
 
-<p>If we might be able to help your FLOSS project, email us
-at <a href="mailto:conservancy@softwarefreedom.org">conservancy@softwarefreedom.org</a>.</p>
 
-<h2>Public Filings</h2>
-
-<p>Like all USA non-profits, the Conservancy files an annual Form 990 and, as
-a non-profit in the State of New York, files an annual CHAR-500 with New
-York State.  Below, Conservancy makes available these filings for public
-inspection:</p>
-
-<p><ul>
-<li>Fiscal Year 2008</li>
-<ul>
-<li><a href="/docs/conservancy-form-990-fy-2008.pdf">Federal Form 900 (PDF)</a></li>
-
-<li><a href="/docs/conservancy-CHAR-500-fy-2008.pdf">New York State
-    CHAR-500 (PDF)</a></li>
-</li>
-
-</ul></p>
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