diff --git a/www/conservancy/local_context_processors.py b/www/conservancy/local_context_processors.py
index 38c28b3c0e65150c4864bf3d234009fef519a30a..89d465f845544bdd2a650c6a827281444bbdd547 100644
--- a/www/conservancy/local_context_processors.py
+++ b/www/conservancy/local_context_processors.py
@@ -4,13 +4,14 @@ from pytz import utc as UTC
 import conservancy.settings
 from conservancy.apps.fundgoal.models import FundraisingGoal as FundraisingGoal
 
-SITE_FUNDGOAL = 'cy2020-end-year-match'
+SITE_FUNDGOAL = 'cy2021-end-year-match'
 # FIXME: Move this information into the model.
 FUNDGOAL_ENDTIMES = {
     # Noon UTC = the end of the previous day anywhere on Earth (AOE)
     'cy2018-end-year-match': DateTime(2019, 1, 16, 12, tzinfo=UTC),
     'cy2019-end-year-match': DateTime(2020, 1, 16, 12, tzinfo=UTC),
     'cy2020-end-year-match': DateTime(2021, 1, 16, 12, tzinfo=UTC),
+    'cy2021-end-year-match': DateTime(2021, 1, 16, 12, tzinfo=UTC),
 }
 
 def fundgoal_lookup(fundraiser_sought):