diff --git a/www/conservancy/apps/worldmap/models.py b/www/conservancy/apps/worldmap/models.py
new file mode 100644
index 0000000000000000000000000000000000000000..16643a6f43157ccd9412ea4c08bf997edadd07d9
--- /dev/null
+++ b/www/conservancy/apps/worldmap/models.py
@@ -0,0 +1,28 @@
+from django.db import models
+
+class EarthLocation(models.Model):
+    """Represents latitude and longitude, with a label"""
+
+    label = models.CharField(max_length=300, unique=True)
+    latitude = models.DecimalField(max_digits=9, decimal_places=6)
+    longitude = models.DecimalField(max_digits=9, decimal_places=6)
+
+    date_created = models.DateTimeField(auto_now_add=True)
+    date_last_modified = models.DateTimeField(auto_now=True)
+
+    class Meta:
+        unique_together = (("latitude", "longitude"),)
+
+    def __unicode__(self):
+        return self.label
+
+    def google_maps_link(self):
+        return ("http://maps.google.com/maps?ll=%s,%s&z=15"
+                % (self.latitude, self.longitude))
+
+    default_map_link = google_maps_link
+
+    def html_map_link(self): # for Admin, fixme: fix_ampersands
+        return '<a href="%s">map link</a>' % self.default_map_link()
+    html_map_link.allow_tags = True
+