diff --git a/conservancy/views.py b/conservancy/views.py
index 21059710f9d131c2ca22a827bf4026c079f418a5..560eaf61f9b0b75728fc9a41332e989c5c42f00f 100644
--- a/conservancy/views.py
+++ b/conservancy/views.py
@@ -1,8 +1,8 @@
 import mimetypes
 
 from django.conf import settings
-from django.http import FileResponse, Http404, HttpResponseRedirect
-from django.template.response import TemplateResponse
+from django.http import FileResponse, Http404, HttpResponse, HttpResponseRedirect
+from django.template import RequestContext, Template
 
 from .local_context_processors import fundgoal_lookup
 
@@ -27,8 +27,7 @@ def index(request, *args, **kwargs):
     infrastructure. If it finds a file but it's not a template, it will serve
     the file as-is.
     """
-    # The name "static" has no connection to Django staticfiles.
-    base_path = settings.BASE_DIR / 'static'
+    base_path = settings.BASE_DIR / 'content'
     path = request.path.lstrip('/')
     if path.endswith('/'):
         path += 'index.html'
@@ -43,11 +42,13 @@ def index(request, *args, **kwargs):
     if not is_template:
         return FileResponse(open(full_path, 'rb'))
     else:
-        context = kwargs.copy()
         try:
-            context['fundgoal'] = fundgoal_lookup(kwargs['fundraiser_sought'])
+            kwargs['fundgoal'] = fundgoal_lookup(kwargs['fundraiser_sought'])
         except KeyError:
             pass
-        # Maybe this should open() the template file directly so that these
-        # don't have to be included in the global template TEMPLATES.DIRS?
-        return TemplateResponse(request, path, context)
+        # These template are intentionally not in the template loader path, so
+        # we open them directly, rather than using the template loader.
+        with open(full_path) as t:
+            template = Template(t.read())
+        context = RequestContext(request, kwargs)
+        return HttpResponse(template.render(context))