diff --git a/conservancy/usethesource/emails.py b/conservancy/usethesource/emails.py
index 8fde9d6f261dfae3fe48bca30c86f2550ea385ed..082e10dbb405112b4bfa796d0dba07c2146f842e 100644
--- a/conservancy/usethesource/emails.py
+++ b/conservancy/usethesource/emails.py
@@ -1,11 +1,42 @@
 from django.core.mail import EmailMessage
+from django.shortcuts import reverse
+
+SENDER = 'compliance@sfconservancy.org'
+LIST_RECIPIENT = 'nutbush@lists.sfconservancy.org'
+
+
+def make_candidate_email(candidate, user):
+    """The initial email announcing the new candidate."""
+    subject = candidate.name
+    signature = user.get_full_name() or user.username
+    sender = f'{signature} <{SENDER}>'
+    to = [LIST_RECIPIENT]
+    body = f'''\
+We've just published the following new candidate:
+
+{candidate.name}
+Vendor: {candidate.vendor}
+Device: {candidate.device}
+Released: {candidate.release_date}
+
+{candidate.description}
+
+To download this candidate's source and binary image, visit:
+https://sfconservancy.org{reverse('usethesource:candidate', kwargs={'slug': candidate.slug})}
+
+--
+{signature}
+'''
+    headers = {'Message-ID': candidate.email_message_id}
+    return EmailMessage(subject, body, sender, to, headers=headers)
 
 
 def make_comment_email(comment):
+    """Email when a comment is added to a candidate."""
     subject = f'Re: {comment.candidate.name}'
     signature = comment.user.get_full_name() or comment.user.username
-    sender = f'{signature} <compliance@sfconservancy.org>'
-    to = ['nutbush@lists.sfconservancy.org']
+    sender = f'{signature} <{SENDER}>'
+    to = [LIST_RECIPIENT]
     body = f'{comment.message}\n\n--\n{signature}'
     headers = {'Message-ID': comment.email_message_id}
     if in_reply_to := comment.in_reply_to():