diff --git a/conservancy/usethesource/admin.py b/conservancy/usethesource/admin.py
index bb82aa25e4b50b2ab7eff4f7e3112848043f1977..e1181c5540cf95b9a07fa4b3dd13272723b4f9d8 100644
--- a/conservancy/usethesource/admin.py
+++ b/conservancy/usethesource/admin.py
@@ -1,5 +1,6 @@
 from django.contrib import admin
 
+from .emails import make_candidate_email
 from .models import Candidate, Comment
 
 
@@ -25,3 +26,11 @@ class CandidateAdmin(admin.ModelAdmin):
     ]
     inlines = [CommentInline]
     prepopulated_fields = {'slug': ['name']}
+
+    def save_model(self, request, obj, form, change):
+        send_email = obj.id is None
+        super().save_model(request, obj, form, change)
+        if send_email:
+            # Announce the new candidate
+            email = make_candidate_email(obj, request.user)
+            email.send()