diff --git a/conservancy/templates/blog/entry_detail.html b/conservancy/templates/blog/entry_detail.html
index 87488a68ceef34ebd7b3ff0e02e9d8774f901c68..9d1668597a62499dde77004ecc14a52525932dd1 100644
--- a/conservancy/templates/blog/entry_detail.html
+++ b/conservancy/templates/blog/entry_detail.html
@@ -1,8 +1,9 @@
 {% extends "base_blog.html" %}
+{% load static %}
 
 {% block head %}
 {% include "opengraph_partial.html" with url=object.get_absolute_url title=object.headline description=object.get_description %}
-{% include "opengraph_urllist_partial.html" with property='image' urls=object.get_one_image_url fallback='/img/conservancy-logo.png' %}
+{% include "opengraph_urllist_partial.html" with property='image' urls=object.get_one_image_url fallback='/static/img/conservancy-logo.png' %}
 {% include "opengraph_urllist_partial.html" with property='video' urls=object.get_one_video_url %}
 {% endblock %}