diff --git a/bin/deploy b/bin/deploy
index 6fa5a89c633b9bf1dc9dba3c77ea9fb6e60a8d0b..5720abe282231ae07b7990405582568cd11e8252 100755
--- a/bin/deploy
+++ b/bin/deploy
@@ -6,9 +6,10 @@ set -x  # Show output
 set -e  # Abort on failure
 cd /var/www/website
 sudo -u www-data git pull
-sudo -u www-data /var/www/venv-website/bin/python3 manage.py check
-sudo -u www-data /var/www/venv-website/bin/python3 manage.py migrate
-sudo -u www-data /var/www/venv-website/bin/python3 manage.py collectstatic -v0 --noinput --link
+export DJANGO_SETTINGS_MODULE=conservancy.settings.prod
+sudo -E -u www-data /var/www/venv-website/bin/python3 manage.py check
+sudo -E -u www-data /var/www/venv-website/bin/python3 manage.py migrate
+sudo -E -u www-data /var/www/venv-website/bin/python3 manage.py collectstatic -v0 --noinput --link
 sudo systemctl reload apache2
 curl --silent --head https://sfconservancy.org | grep --perl-regexp "^HTTP/.+ 200"
 EOF