diff --git a/www/conservancy/static/supporter/event.html b/www/conservancy/static/supporter/event.html
index 0d263e6f264307bfc2d2641edfd99313ca5eb132..08318140a703af78032ad445abd65eb651f1b03b 100644
--- a/www/conservancy/static/supporter/event.html
+++ b/www/conservancy/static/supporter/event.html
@@ -53,18 +53,20 @@
   evening of Friday 30 January 2015 in Brussels, Belgium (which is the night
     before <a href="https://fosdem.org/2015/">FOSDEM 2015</a> begins).</p>
 
-<p>Space this exclusive dinner is limited so you must reserve your slot via
-  one of the following means:
+<p>Space for this exclusive dinner <em>is limited</em> so you <em>must reserve
+  your slot</em> via one of the following means:
   <ul>
-       <li><a href="/supporter/#annual">Become an annual supporter of
-           Conservancy now</a>, and choose &ldquo;Yes&rdquo; to attend.</li>
-       <li>If you are already an annual supporter,
+       <li><a href="/supporter/#annual">Become an annual Supporter of
+           Conservancy now</a>, and choose &ldquo;Yes&rdquo; to the
+           appropriate question.</li>
+       <li>If you are already an annual Supporter,
          email <a href="mailto:dinner@sfconservancy.org">&lt;dinner@sfconservancy.org&gt;</a></li>
        <li><a href="#dinnerpay">Pay US$40</a> (or more, if you want to support
        Conservancy further) below.</li>
-       <li>Pay &euro;40 at the door on 30 January 2015. (However, We strongly
-       encourage you to use one of the other options above.  We may have to
-       turn at-the-door attendees away, since space is limited!)</li>
+       <li>Pay &euro;50 (or sign up as an annual supporter for &euro;120) at
+       the door on 30 January 2015. (However, <strong>space is
+       limited</strong>; the only way to ensure your slot is to <strong>sign
+       up in advance</strong> as a Supporter or below.)</li>
        </ul>
 </p>
   <p>The Supporter Night dinner includes a three-course meal and one drink.