diff --git a/www/conservancy/static/forms.css b/www/conservancy/static/forms.css
index e4643671908c1b24e6a9be68ccc1b271b4915526..609c36186ef8ecc7f66b3119a4156aaf9f3c05a7 100644
--- a/www/conservancy/static/forms.css
+++ b/www/conservancy/static/forms.css
@@ -70,3 +70,18 @@ img.appeal-footer {
     min-width: 1%;
     height: auto;
 }
+img.appeal-match {
+    float: left;
+    height: auto;
+    border: 1px solid #fff;
+    width: 10%;
+    margin-top: .25em;
+    margin-bottom: .25em;
+    margin-right: 1em;
+    background: #eee;
+}
+p.appeal-match-text  {
+    width: 100%;
+    border: 1px solid #fff;
+    background: #eee;
+}
diff --git a/www/conservancy/static/supporter/index.html b/www/conservancy/static/supporter/index.html
index 573dd8fecbf22d19ee4ca5e084e14f33404250e2..68a0462fb4251708be7d185a76e251b557e0530e 100644
--- a/www/conservancy/static/supporter/index.html
+++ b/www/conservancy/static/supporter/index.html
@@ -63,12 +63,14 @@ Other payment methods  to become an annual supporter:
 <div style="align:left;width:80%;">
   <h1><img class="appeal-header" alt="Become a Conservancy Supporter!" src="/img/conservancy-supporter-header.png"/></h1>
 
-<blockquote>
-<p><strong>Big News:</strong> A generous anonymous donor has agreed to donate
+ <img class="appeal-match" alt="*"
+      src="/img/conservancy-supporter-heart-3x.png"/>
+<p class="appeal-match-text"><strong>Big News:</strong> A generous anonymous donor has agreed to donate
         $2 of every $1 in supporter donations (up to $5k total)!  You can
         effectively triple your donation if you
-        <a href="#donate-box" class="donate-now">just support us now!</a></p>
-</blockquote><br/><hr/>
+        <a href="#donate-box" class="donate-now">just support us now!</a>
+</p>
+<br/> <hr/>
 <p>Software Freedom Conservancy is an essential organization to free and
 open source software. We are the home of over
 <a href="/members/current/">30 projects</a> like