diff --git a/bin/deploy b/bin/deploy
index 3650d866ade2ad968fa3e9e43a9ecda4605ab39a..823e27d7f1cbe1d8f79963f3a0e8f499c3059ccd 100755
--- a/bin/deploy
+++ b/bin/deploy
@@ -8,6 +8,8 @@ set -x  # Show output
 set -e
 cd /var/www/website
 sudo -u www-data git pull
+sudo chown www-data:www-data .
+sudo -E -u www-data /var/www/venv-website/bin/python3 -m pip install -r requirements.txt
 export DJANGO_SETTINGS_MODULE=conservancy.settings.prod
 sudo -E -u www-data /var/www/venv-website/bin/python3 manage.py check
 sudo -E -u www-data /var/www/venv-website/bin/python3 manage.py migrate