diff --git a/www/conservancy/static/supporter/2015-supporter-appeal.html b/www/conservancy/static/supporter/2015-supporter-appeal.html
index 7b4a4606cbad951867d9bf47781031933798c07d..db244b6b7b537899acfe572bd1a0272a6aa74a7d 100644
--- a/www/conservancy/static/supporter/2015-supporter-appeal.html
+++ b/www/conservancy/static/supporter/2015-supporter-appeal.html
@@ -64,9 +64,23 @@ Wine, BusyBox, QEMU, Inkscape, Selenium, and dozens more
 
 [FIXME Link to nascar pic]
 
+<p>Below, we ask for you
+  to <a href="https://sfconservancy.org/supporter/">join us and become a
+    Conservancy Support now</a>.  However, this is more than our usual annual
+  fundraising appeal.  After the events of 2015, we must substantially
+  increase our support now to continue the excellent work defending software
+  freedom for our member projects and the entire Open Source and Free
+  Software community.  We need at least [750] of you to become regular,
+  annual Supporters just to continue our most basic of community services.
+  We need [2500] of you to become regular, annual Supporters now to continue
+  our work enforcing copyleft licenses.  If you don't become a Supporter now,
+  we began plans to wind down Conservancy's operations.</p>
 
 <h4>2015 successes</h4>
 
+This year has brought a myriad of major successes for Software Freedom
+Conservancy:
+
 <ul>
 
 <li>We brought four new projects under the protection of the