diff --git a/www/conservancy/local_context_processors.py b/www/conservancy/local_context_processors.py
index d8830bd26ea211f761e022df2f39f9c26a6ff862..12d23b703e92c0d7b49d1631979d3166f43acea3 100644
--- a/www/conservancy/local_context_processors.py
+++ b/www/conservancy/local_context_processors.py
@@ -4,11 +4,12 @@ from pytz import utc as UTC
 import conservancy.settings
 from conservancy.apps.fundgoal.models import FundraisingGoal as FundraisingGoal
 
-SITE_FUNDGOAL = 'cy2018-end-year-match'
+SITE_FUNDGOAL = 'cy2019-end-year-match'
 # FIXME: Move this information into the model.
 FUNDGOAL_ENDTIMES = {
-    # End of 2019-01-15 AOE is 2019-01-16 noon UTC.
+    # Noon UTC = the end of the previous day anywhere on Earth (AOE)
     'cy2018-end-year-match': DateTime(2019, 1, 16, 12, tzinfo=UTC),
+    'cy2019-end-year-match': DateTime(2020, 1, 16, 12, tzinfo=UTC),
 }
 
 def fundgoal_lookup(fundraiser_sought):
diff --git a/www/conservancy/templates/base_conservancy.html b/www/conservancy/templates/base_conservancy.html
index 03f2448a5a8022f59870d1d2bf3add765ef93eb1..5c2e9646ceb04eb641808b16d214eecc3e980645 100644
--- a/www/conservancy/templates/base_conservancy.html
+++ b/www/conservancy/templates/base_conservancy.html
@@ -54,7 +54,8 @@
   * fundraiser_goal_amount: The amount being matched
   * fundraiser_so_far_amount: The amount contributed so far
   * fundraiser_donation_count: The number of people who have contributed so far
-  * fundraiser_donation_count_disclose_threshold: Not used
+  * fundraiser_donation_count_disclose_threshold: The number of new Supporters that can be double-matched this fundraiser.
+      (No, this name makes no sense. We're repurposing an existing model field for this new reason.)
 * sitefundgoal_endtime: DateTime when sitefundgoal ends.
 
 ## Local convenience variables
@@ -66,8 +67,7 @@
 
 {% endcomment %}
 
-{% comment %}
-{% if sitefundgoal %}
+{% if sitefundgoal and sitefundgoal.fundraiser_so_far_amount and datetime_now < sitefundgoal_endtime %}
 {% with this_match_goal=sitefundgoal.fundraiser_goal_amount this_match_so_far=sitefundgoal.fundraiser_so_far_amount %}
 {% with this_match_remaining=this_match_goal|subtract:this_match_so_far sitefundgoal_timeleft=sitefundgoal_endtime|subtract:datetime_now %}
     <div class="fundraiser-top-text">
@@ -87,7 +87,13 @@
           {% else %}
             The
           {% endif %}
-        next ${{ this_match_remaining|floatformat:0|intcomma }} of support we receive will be matched thanks to Private Internet Access and a group of generous donors, including {{ sitefundgoal.random_providers }}!  <a href="/supporter/">Support Conservancy today!</a>
+        next ${{ this_match_remaining|floatformat:0|intcomma }} of support we receive will be matched thanks to Private Internet Access and a group of generous donors, including {{ sitefundgoal.random_providers }}!
+
+        {% if sitefundgoal.fundraiser_donation_count_disclose_threshold > 0 %}
+          The next {{ sitefundgoal.fundraiser_donation_count_disclose_threshold|intcomma }} new Supporters will even have their donations tripled!
+        {% endif %}
+
+        <a href="/supporter/">Support Conservancy today!</a>
         {% endif %}
       </p>
 
@@ -111,7 +117,6 @@
 {% endwith %}
 {% endwith %}
 {% endif %}
-{% endcomment %}
 
       {% block outercontent %}<div id="mainContent"> {% block content %}{% endblock %}</div>{% endblock %}
     <div id="conservancyfooter">