diff --git a/www/conservancy/templates/sponsors.html b/www/conservancy/templates/sponsors.html
index 140d50d91d9ec5207ca4b15d4a14684dc5a56ee0..4d601c11ddb961bd230ac8723d4f4fdc059130e6 100644
--- a/www/conservancy/templates/sponsors.html
+++ b/www/conservancy/templates/sponsors.html
@@ -53,7 +53,7 @@ any of its sponsors.</p>
   Conservancy Supporters are individuals (or small companies) who give $120
   or more annually as part of <a href="/supporter/">the Official Conservancy
   Supporter program</a>.  Those who request public acknowledgment are listed
-  here in lexicographical order by surname:</p>
+  here in order by the date when they first joined the Supporter program:</p>
 
 <ul id="supporters">
 <li>Anonymous ({{anonymous_count|safe}} people)</li>