diff --git a/www/conservancy/templates/frontpage.html b/www/conservancy/templates/frontpage.html
index b2dac654893a158ece687fcc82c0c077a49adc58..f34e54da6d41c913102cca12ec19a6854087323e 100644
--- a/www/conservancy/templates/frontpage.html
+++ b/www/conservancy/templates/frontpage.html
@@ -29,13 +29,14 @@
 <div class="mt3 mh2-ns pt2 flex-ns">
   <section class="w-70-ns mh2 mb3 mb0-ns pa2 ba bw1 b--light-blue overflow-auto">
     <img src="{% static 'img/remote.jpg' %}" alt="" class="fl pr2" style="width: 175px;" />
-    <p class="mb0">Software Freedom Conservancy is a not-for-profit charity that
-      helps promote, improve, develop, and defend Free, Libre, and Open Source
-      Software (FLOSS) projects.  Conservancy provides a non-profit home and
-      infrastructure for FLOSS projects.  This allows FLOSS developers to
-      focus on what they do best &mdash; writing and improving FLOSS for the
-      general public &mdash; while Conservancy takes care of the projects' needs that
-      do not relate directly to software development and documentation. <a href="#fixme" class="orange">Learn more.</a></p>
+    <p class="mb0">Software Freedom Conservancy is a nonprofit organization
+that advocates for ethical technology for the public good. Our mission is to
+ensure the rights of consumers (software users) to repair and reinstall their
+purchased software. We carry out this work this by promoting and defending
+users' rights the following ways: fostering Free and Open Source Software
+(FOSS) projects, driving initiatives that actively make technology more
+inclusive, and advancing policy strategies that defend FOSS (such as copyleft).
+ <a href="#fixme" class="orange">Learn more.</a></p>
   </section>
   <section class="w-30-ns mh2 pa3 bg-light-blue ba b--gray">
     <h2 class="f4 ttu">Special message</h2>