diff --git a/www/conservancy/local_context_processors.py b/www/conservancy/local_context_processors.py
index afbd595552e1abbc4696a46003236b68386c36f2..7b0f907ddfc7011b61d1fc9be94a28b489f6907b 100644
--- a/www/conservancy/local_context_processors.py
+++ b/www/conservancy/local_context_processors.py
@@ -1,6 +1,16 @@
+from datetime import datetime as DateTime
+from pytz import utc as UTC
+
 import conservancy.settings
 from conservancy.apps.fundgoal.models import FundraisingGoal as FundraisingGoal
 
+SITE_FUNDGOAL = 'cy2018-end-year-match'
+# FIXME: Move this information into the model.
+FUNDGOAL_ENDTIMES = {
+    # End of 2019-01-15 AOE is 2019-01-16 noon UTC.
+    'cy2018-end-year-match': DateTime(2019, 1, 16, 12, tzinfo=UTC),
+}
+
 def fundgoal_lookup(fundraiser_sought):
     try:
         return FundraisingGoal.objects.get(fundraiser_code_name=fundraiser_sought)
@@ -9,7 +19,10 @@ def fundgoal_lookup(fundraiser_sought):
         return None
 
 def sitefundraiser(request):
-    return {'sitefundgoal': fundgoal_lookup('cy2018-end-year-match') }
+    return {
+        'sitefundgoal': fundgoal_lookup(SITE_FUNDGOAL),
+        'sitefundgoal_timeleft': FUNDGOAL_ENDTIMES[SITE_FUNDGOAL] - DateTime.now(UTC),
+    }
 
 if conservancy.settings.FORCE_CANONICAL_HOSTNAME:
     _HOST_URL_VAR = {'host_url': 'https://' + conservancy.settings.FORCE_CANONICAL_HOSTNAME}
diff --git a/www/conservancy/templates/base_conservancy.html b/www/conservancy/templates/base_conservancy.html
index 1e12166afe32749772eac7d69261df8bb4abd564..5efbd11e404c6e968bfe575deaedf7d8635ec314 100644
--- a/www/conservancy/templates/base_conservancy.html
+++ b/www/conservancy/templates/base_conservancy.html
@@ -71,7 +71,16 @@ this_match_remaining: this_match_goal - this_match_so_far
         Thanks to {{ sitegoal.fundraiser_donation_count|intcomma }} Supporters we earned our full match!  Help us go further to stand up for software
         freedom &mdash; <a href="/supporter">sign up now</a>!
         {% else %}
-        The next ${{ this_match_remaining|floatformat:0|intcomma }} of support we receive will be matched thanks to Private Internet Access and a group of generous donors, including {{ sitefundgoal.random_providers }}!  <a href="/supporter/">Support Conservancy today!</a>
+          {% if sitefundgoal_timeleft.total_seconds <= 0 %}
+            The
+          {% elif sitefundgoal_timeleft.days == 0 %}
+            Through today only, the
+          {% elif sitefundgoal_timeleft.days == 1 %}
+            Through tomorrow only, the
+          {% else %}
+            For only {{ sitefundgoal_timeleft.days }} more days, the
+          {% endif %}
+        next ${{ this_match_remaining|floatformat:0|intcomma }} of support we receive will be matched thanks to Private Internet Access and a group of generous donors, including {{ sitefundgoal.random_providers }}!  <a href="/supporter/">Support Conservancy today!</a>
         {% endif %}
       </p>