diff --git a/www/conservancy/templates/base_compliance.html b/www/conservancy/templates/base_compliance.html
index 0d4deaf40bc5c0e6d095aeb389067a75d3cff575..d29bbccc36ee5b22904e70686f209d27d72ba3e4 100644
--- a/www/conservancy/templates/base_compliance.html
+++ b/www/conservancy/templates/base_compliance.html
@@ -19,7 +19,9 @@
 
 <h3>Support GPL Compliance Now!</h3>
 
-<p>Support our GPL compliance work now &amp; <span class="donate-box-highlight">donations count double!</span></p>
+<p>Support our GPL compliance work <strong>today</strong>
+  &amp; <span class="donate-box-highlight">donations count double!</span>
+  This match expires tomorrow, so donate now!</p>
 
 {% cache 3600 compliancedonation fundgoal.fundraiser_so_far_amount %}
 {% if fundgoal.fundraiser_donation_count > fundgoal.fundraiser_donation_count_disclose_threshold %}