diff --git a/www/conservancy/static/projects/policies/publish-travel-policy.py b/www/conservancy/static/projects/policies/publish-policy.py
similarity index 94%
rename from www/conservancy/static/projects/policies/publish-travel-policy.py
rename to www/conservancy/static/projects/policies/publish-policy.py
index 0aabd11c684c71b0618baf5d39ee5787f6916a80..05d2abf3ca49cc963a5555d9a814e7b8aa90a120 100755
--- a/www/conservancy/static/projects/policies/publish-travel-policy.py
+++ b/www/conservancy/static/projects/policies/publish-policy.py
@@ -24,7 +24,7 @@ except ImportError:
     markdown_import_success = False
 
 TEMPLATE_HEADER = """{% extends "base_projects.html" %}
-{% block subtitle %}Travel and Reimburseable Expense Policy - {% endblock %}
+{% block subtitle %}{% endblock %}
 {% block submenuselection %}Policies{% endblock %}
 {% block content %}
 
@@ -181,7 +181,7 @@ Setting any flag will always override the default behavior.
     )
     add_parser_flag(
         parser, 'commit',
-        help="Commit changes to the travel policy",
+        help="Commit changes to the website repository",
     )
     parser.add_argument(
         '-m', dest='commit_message',
@@ -194,7 +194,7 @@ Setting any flag will always override the default behavior.
     )
     parser.add_argument(
         'input_path', type=pathlib.Path,
-        help="Path to the Conservancy travel policy Markdown source",
+        help="Path to the Conservancy policy Markdown source",
     )
     parser.add_argument(
         'output_path', type=pathlib.Path,
@@ -221,7 +221,7 @@ Try `apt install python3-markdown` or `python3 -m pip install --user Markdown`."
             pass
         if args.revision is None:
             parser.error("no --revision specified and not found from input path")
-    args.output_link_path = args.git_output.dir_path / 'conservancy-travel-policy.html'
+    args.output_link_path = args.git_output.dir_path / args.input_path.with_suffix('.html').name
     args.output_file_path = args.output_link_path.with_suffix('.{}.html'.format(args.revision))
     return args
 
@@ -299,7 +299,17 @@ def write_output(args):
         ],
         output_format='html5',
     )
+    header = TEMPLATE_HEADER
     with args.input_path.open(encoding=args.encoding) as src_file:
+        for line in src_file:
+            if line.startswith('# '):
+                subtitle = line[2:].replace('Software Freedom Conservancy', '').strip()
+                header = header.replace(
+                    '{% block subtitle %}',
+                    '{{% block subtitle %}}{} - '.format(subtitle),
+                )
+                break
+        src_file.seek(0)
         body = converter.convert(src_file.read())
     with tempfile.NamedTemporaryFile(
             'w',
@@ -309,7 +319,7 @@ def write_output(args):
             delete=False,
     ) as tmp_out:
         try:
-            tmp_out.write(TEMPLATE_HEADER)
+            tmp_out.write(header)
             tmp_out.write(body)
             tmp_out.write(TEMPLATE_FOOTER)
             tmp_out.flush()