diff --git a/www/conservancy/templates/frontpage.html b/www/conservancy/templates/frontpage.html
index 2a527e2a9ece16b539fe83b4339b0e5e5b44e71d..d0c1804785e6182340f63ada02f86cbd10d7f276 100644
--- a/www/conservancy/templates/frontpage.html
+++ b/www/conservancy/templates/frontpage.html
@@ -50,7 +50,7 @@
 <p>
     <span id="subbox">
         <form method="post" action="https://lists.sfconservancy.org/mailman/subscribe/announce">
-          You can also subscribe to Conservancy's low-traffic email announce list <br/><input name="email" placeholder="joe@example.org"/><input type="submit" name="email-button" value="Subscribe"/>
+          You can also subscribe to Conservancy's low-traffic email announce list <br/><input name="email" placeholder="person@example.org"/><input type="submit" name="email-button" value="Subscribe"/>
         </form>
       </span></p>