diff --git a/README.md b/README.md
index 4c006baebef8f73eff06dbedbe0201e6f5c89295..e2ca086aa812e8b53fa69d10159e8da5722967ed 100644
--- a/README.md
+++ b/README.md
@@ -58,12 +58,14 @@ for details.
 
 ## Deploying
 
-Changes pushed to the https://k.sfconservancy.org/website repository are
-automatically deployed to the production website by the `conservancy-www-update`
-SystemD timer. See `systemd/conservancy-www-update.timer` for details.
+To deploy, run `bin/deploy`. This requires SSH access to `hickory.sfconservancy.org`.
 
-The `migrate` and `collectstatic` commands are not run automatically. You may
-need to run these if modifying the database schema or adding/moving static files:
 
-    sudo -u www-data /var/www/venv-website/bin/python3 manage.py migrate
-    sudo -u www-data /var/www/venv-website/bin/python3 manage.py collectstatic --link
+## Link checking
+
+To check for broken links, log on to `hickory.sfconservancy.org` and run
+`linkchecker https://sfconservancy.org/`.
+
+Note that the Apache configuration has a significant number of aliases and
+redirects for historic URL changes which means that linkchecker may not run
+cleanly in local development.