This directory is used to store static assets for your project. User media files (FileFields/ImageFields) are not stored here. The convention for this directory is: * css/ — stores CSS files * js/ — stores Javascript files * img/ — stores image files This directory is accessed at /site_media/static/ in runserver when SERVE_MEDIA is True. It is built with build_static for production environments. See http://pinaxproject.com/docs/dev/media.html for more information.