def send_email(to, kind, **kwargs):

    current_site = Site.objects.get_current()

    ctx = {

        "current_site": current_site,

        "STATIC_URL": settings.STATIC_URL,

        current_site.name,

        render_to_string("emails/%s/subject.txt" % kind, ctx).strip()

    )

    message_html = render_to_string("emails/%s/message.html" % kind, ctx)

    message_plaintext = strip_tags(message_html)

    from_email = settings.DEFAULT_FROM_EMAIL

    email = EmailMultiAlternatives(subject, message_plaintext, from_email, to)

    email.attach_alternative(message_html, "text/html")

    email.send()