diff --git a/pinaxcon/registrasion/models.py b/pinaxcon/registrasion/models.py
index 80d7e30f7ba0fc6a73a0280252d676b7bb322173..e10c59d534e0c393bc9a32fb000df87067932e71 100644
--- a/pinaxcon/registrasion/models.py
+++ b/pinaxcon/registrasion/models.py
@@ -171,7 +171,7 @@ class AttendeeProfile(rego.AttendeeProfileBase):
     children = models.CharField(
         verbose_name="Child Ages and Information",
         max_length=256,
-        help_text="Everything Open is a family friendly conference and provides "
+        help_text="This is a family friendly conference and provides "
             "free child-care for pre-school children from 6 months up to 5 years. We "
             "hope to also provide a programme for older children and will let you "
             "know closer to the conference. If you're wanting to bring your children, "