diff --git a/README.rst b/README.rst
index c0a3abd475511c29a37455223a8913980f3651b8..ebb3c6ded9a830448e5e335ef9f8ece8602863f0 100644
--- a/README.rst
+++ b/README.rst
@@ -27,7 +27,12 @@ See http://eldarion.com/symposion/ for commercial support, customization and hos
 Quickstart
 ==========
 
-If you're interested in running symposion locally, we have built a [basic
+To install Symposion, run:
+
+    pip install symposion
+
+Symposion is a Django app. You will need to create a Django project to
+customize and manage your Symposion installation. We have built a [basic
 Django startproject template that includes Symposion][1].
 
 [1]: https://github.com/pinax/pinax-project-symposion