diff --git a/pinaxcon/templates/static_pages/attend/stay.html b/pinaxcon/templates/static_pages/attend/stay.html
index 999de4026e7ea2acaab3a724dcd191427d82af61..4f3794bf39c535a7ade1146075317f70878f2349 100644
--- a/pinaxcon/templates/static_pages/attend/stay.html
+++ b/pinaxcon/templates/static_pages/attend/stay.html
@@ -19,6 +19,7 @@
     <li><a href="#lodging">Lodging and Accommodation</a></li>
     <li><a href="#scheduling">Scheduling Your Visit</a></li>
     <li><a href="#food-and-activities">Food and Activities</a></li>
+    <li><a href="#financial-aid">Financial Aid</a></li>
 </ul>
 
 <h2>How to Get Here<a name="transit"></a></h2>
@@ -57,4 +58,10 @@
 
 <p>From family-friendly hikes to museums, wine tours to wind swept beaches, and lots of kid-friendly attractions, we encourage folks to bring their families along and stay as long as they can! We will offer free childcare for kids from 6 months to 12 years of age during the conference.</p>
 
+<h2>Financial Aid<a name="financial-aid"></a></h2>
+
+<p>If your employer isn't paying for you to attend North Bay Python, then you should apply for financial aid. If you're hesitating about applying for financial aid, don't.</p>
+
+<p>We're a 501(c)(3) nonprofit and our priority is accessibility. Our goal is for attending North Bay Python to cost about as much as staying home. Learn more about our <a href="/financial-aid">financial aid</a> program, including application process, timelines, and policies. Don't worry, it's easier than it sounds!</p>
+
 {% endblock %}