diff --git a/pinaxcon/templates/static_pages/attend/day-trip.html b/pinaxcon/templates/static_pages/attend/day-trip.html
index b1f6568545187045dcd1791e870e63dfdbd9bfbd..ef3ebed6a1f96a2bf56ac257171b3224ef1a4d4c 100644
--- a/pinaxcon/templates/static_pages/attend/day-trip.html
+++ b/pinaxcon/templates/static_pages/attend/day-trip.html
@@ -18,6 +18,7 @@
     <li><a href="#transit">How to Get Here</a></li>
     <li><a href="#scheduling">Scheduling Your Visit</a></li>
     <li><a href="#food-and-activities">Food and Activities</a></li>
+    <li><a href="#financial-aid">Financial Aid</a></li>
 </ul>
 
 <h2>How to Get Here<a name="transit"></a></h2>
@@ -50,4 +51,10 @@
 
 <p>From family-friendly hikes to museums, wine tours to wind swept beaches, and lots of kid-friendly attractions, we encourage folks to bring their families along! We will offer free childcare for kids from 6 months to 12 years of age during the conference.</p>
 
+<h2>Financial Aid<a name="financial-aid"></a></h2>
+
+<p>If your employer isn't paying for you to attend North Bay Python, then you should apply for financial aid. If money is the reason you're considering day tripping to North Bay Python, rather than staying at one of the hotels, then you should definitely apply for financial aid.</p>
+
+<p>We're a 501(c)(3) nonprofit and our priority is accessibility. Our goal is for attending North Bay Python to cost about as much as staying home. Learn more about our <a href="/financial-aid">financial aid</a> program, including application process, timelines, and policies. Don't worry, it's easier than it sounds!</p>
+
 {% endblock %}