diff --git a/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html b/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
index cd43be2e7335ae7b4b7d0d10af30fbb988edd2a2..e6f38a400c204435bc36a770c544b2e386574fe5 100644
--- a/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
+++ b/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
@@ -8,11 +8,17 @@
 
 {% block body_class %}sponsors{% endblock %}
 
+{% block lede %}
+
+Your generous support builds careers, brings together students together with expert developers, and promotes free and open source software. How can we help you? Explore our <a href="/sponsors/prospectus">prospectus</a>.
+
+{% endblock %}
+
 {% block content %}
 
-<p>Our sponsors help put this conference on. Our base costs, including our venue, printing, web hosting, and more, are all funded through sponsorship.</p>
+<h2>Help cultivate the Python community in the North Bay.</h2>
 
-<p>In return, we offer complimentary corporate level tickets, a chance to talk about your company on our main stage, floor space in the lobby to display your free-standing banners, and as much praise as we can deliver in front of 400 grateful Pythonistas.</p>
+<p>Our base costs, including our venue, printing, web hosting, and more, are all funded through sponsorship. In return, we offer complimentary corporate level tickets, a chance to talk about your company on our main stage, floor space in the lobby to display your free-standing banners, and as much praise as we can deliver in front of 400 grateful Pythonistas.</p>
 
 <p>Below is an overview of sponsorship levels. Please see our <a href="/sponsors/prospectus">prospectus</a> or contact <a href="mailto:sponsor@northbaypython.org">sponsor@northbaypython.org</a> for additional details.</p>
 
@@ -28,7 +34,7 @@
 
 <p>Sponsorship can also be in the form of in-kind donations of goods and services essential to organizing the conference, or in assisting speakers to attend the conference. If you can make a substantial in-kind donation, we will recognize you as a package-level sponsor of equivalent value.</p>
 
-<h2>Community Partnerships</h2>
+<h2>Community Partnerships<a name="community-partners"></a></h2>
 
 <p>Community groups, such as Python Meetups and PyLadies groups, are the lifeblood of the Python community, and we need your help to put on the best conference we can. If you can help us with one of the following, we'll recognize you as a community partner, which comes with all of the benefits of a Silver sponsorship.</p>