diff --git a/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html b/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
index c2a6c44611a5c918d1ca0d632edd59328d0ad89f..d8b8ed3a5b9616fd4b18f47ee50452b0e7eade13 100644
--- a/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
+++ b/pinaxcon/templates/static_pages/sponsors/become_a_sponsor.html
@@ -10,7 +10,7 @@
 
 {% block lede %}
 
-Your generous support builds careers, brings students together with expert developers, and promotes free and open source software. How can we help you? Explore our <a href="/sponsors/prospectus" title="North Bay Python Sponsor Prospectus">prospectus</a>.
+Your generosity builds careers, brings students together with expert developers, and promotes free and open source software. How can we help you? Explore our <a href="/sponsors/prospectus">sponsor prospectus</a>.
 
 {% endblock %}
 
@@ -19,10 +19,10 @@ Your generous support builds careers, brings students together with expert devel
 <h2>Help cultivate the Python developer community.</h2>
 
 <div class="btn-group">
-  <a class="btn btn-lg btn-primary" href="/sponsors/prospectus" title="North Bay Python Sponsor Prospectus">Sponsor Prospectus</a>
+  <a class="btn btn-lg btn-primary" href="/sponsors/prospectus">Sponsor Prospectus</a>
 </div>
 
-<p>Our base costs, including our venue, printing, web hosting, and more, are all funded through sponsorship. In return, we offer complimentary corporate level tickets, a chance to talk about your company on our main stage, floor space in the lobby to display your free-standing banners, and as much praise as we can deliver in front of 400 grateful Pythonistas.</p>
+<p>Our base costs&mdash;including things like venue, printing, web hosting, and more&mdash;are all funded through sponsorship. In return, we offer complimentary corporate-level tickets, an opportunity to talk about your company on our main stage, lobby space to display free-standing banners, and as much praise as we can deliver in front of 300 grateful Pythonistas.</p>
 
 <p>Below is an overview of sponsorship levels. Please <a href="mailto:sponsor@northbaypython.org">email us</a> for more information.</p>