diff --git a/pinaxcon/templates/static_pages/program/call_for_proposals.html b/pinaxcon/templates/static_pages/program/call_for_proposals.html
index 4cb62e3d9a4ea5ab4110f3a96951bdd435afe488..18bf99f25ecad2a5d6c858177f1dd0009e9b95e1 100644
--- a/pinaxcon/templates/static_pages/program/call_for_proposals.html
+++ b/pinaxcon/templates/static_pages/program/call_for_proposals.html
@@ -9,6 +9,12 @@
 
 {% block body_class %}program{% endblock %}
 
+{% block lede %}
+
+North Bay Python is seeking speakers of all experience levels to contribute to our first-ever conference program! If you use Python professionally, as a hobbyist, or are just excited about Python or programming and open source, we'd love to hear from you.
+
+{% endblock %}
+
 {% block content %}
   {% markdown %}