diff --git a/pinaxcon/templates/static_pages/news.html b/pinaxcon/templates/static_pages/news.html
index 213c63f7da50bbfa12da53388be31c5cb7af6d71..c6db7872dff5717a9a61d8de7eaefdb06d9f69e5 100644
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@@ -10,6 +10,17 @@
 
 {% block content %}
 
+<a name="4"></a>
+<h2>Preview the North Bay Python 2017 program schedule</h2>
+
+<p><span class="date">Monday, October 16, 2017</span>&mdash;We've released a preview of the North Bay Python 2017 program, including <a href="/schedule/general-sessions/list">13 of our 20 session speakers</a> and our first of two keynoters: <a href="https://twitter.com/cczona">Carina C. Zona</a>.</p>
+
+<p>Carina is a developer evangelist, advocate, photographer, crocheter, gluten-free baker, and certified sex educator. She is also the founder of <a href="http://www.callbackwomen.com/">CallbackWomen</a>, whose mission is to radically increase gender diversity at the podium of professional programmers' conferences, and has been an organizer and instructor for many other tech nonprofits.</p>
+
+<p>Following on from her talks <a href="https://www.youtube.com/watch?v=PYYfVqtcWQY"><em>Schemas for the Real World</em></a> and <a href="https://www.youtube.com/watch?v=NheE6udjfGI"><em>Consequences of an Insightful Algorithm</em></a>, Carina's keynote will continue her line of critical thinking and explorations of the unexpected cultural effects of our decisions as programmers.</p>
+
+<p>You can now <a href="/schedule/general-sessions/list">read about the North Bay Python 2017 sessions</a> and the overall <a href="/program/events">event schedule</a> on our website.</p>
+
 <a name="3"></a>
 <h2>Tickets now on sale for North Bay Python 2017</h2>