diff --git a/pinaxcon/templates/static_pages/homepage.html b/pinaxcon/templates/static_pages/homepage.html
index feae7d855db32e5e4b8f9f6f071462bb58c6391d..d2e44946fae975708dc3ecc2b20910e106df16b9 100644
--- a/pinaxcon/templates/static_pages/homepage.html
+++ b/pinaxcon/templates/static_pages/homepage.html
@@ -10,45 +10,35 @@
 {% block body %}
 
   <div class="homepage-block-bg" style="background-image: url('{% static "images/website-background.svg" %}');"></div>
-
   <div class="jumbotron homepage-block light">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/website-background.svg" %}');"></div>
-
     <div class="hills main"></div>
-
     <div class="container homepage-block-content">
-
       <div class="tight-headings">
         <h1>North Bay Python</h1>
         <h3>A Python conference north of the Golden Gate</h3>
       </div>
 
-        <h3>
-          The Mystic Theatre</br>
-          Petaluma, California
-        </h3>
-        <h4>
-          <strong>2017 conference:</strong> December 2 &amp; 3 <br/>
-          Talk submissions close September 29
-        </h4>
-
-      </div>
+      <h3>
+        The Mystic Theatre</br>
+        Petaluma, California
+      </h3>
 
-      <div class="container homepage-block-footer">
+      <h4>
+        <strong>2017 conference:</strong> December 2 &amp; 3 <br/>
+        Talk submissions close September 29
+      </h4>
+    </div>
 
-        <div class="btn-group">
-          <a class="btn btn-lg btn-primary btn-shadow" href="/dashboard">Submit a proposal</a>
-        </div>
+    <div class="container homepage-block-footer">
+      <div class="btn-group">
+        <a class="btn btn-lg btn-primary btn-shadow" href="/dashboard" title="Submit a Proposal to North Bay Python">Submit a Proposal</a>
       </div>
-
     </div>
   </div>
 
   <div class="jumbotron homepage-block dark">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/mystic.jpg" %}');"></div>
-
     <div class="container homepage-block-content">
       <h1>Downtown Petaluma</h1>
 
@@ -57,27 +47,24 @@
       <p>We're hosting the conference at the Mystic Theatre, a 1912-era music hall, right in the middle of Historic Downtown Petaluma. There's countless great places to eat right on our doorstep, craft food and drink producers within walking distance, and plenty of places to stay nearby.</p>
 
       <p>And it's only an hour's drive out of San Francisco (on a good day).</p>
-
     </div>
 
     <div class="homepage-block-footer" style="width: 100%">
       <div class="container">
         <div class="row">
           <div class="btn-group col-md-4">
-            <a class="btn btn-lg btn-primary btn-shadow" href="/about/north-bay-python">Find out more</a>
+            <a class="btn btn-lg btn-primary btn-shadow" href="/about/north-bay-python" title="About North Bay Python">Learn More</a>
           </div>
 
           <div class="col-md-8 text-right">
-            Image credit: <a href="https://www.instagram.com/p/BU-G5dGAkHt">Mystic Theatre</a>, &copy; 2017 Christopher Neugebauer (CC-BY-SA)
+            Image credit: <a href="https://www.instagram.com/p/BU-G5dGAkHt" title="Photo of the Mystic Theatre">Mystic Theatre</a>, &copy; 2017 Christopher Neugebauer (CC-BY-SA)
           </div>
         </div>
       </div>
     </div>
-
   </div>
 
   <div class="jumbotron homepage-block white">
-
     <div class="container homepage-block-content">
       <h1>Sponsors</h1>
 
@@ -103,26 +90,18 @@
           {% endif %}
       {% endfor %}
       </div>
-
-
-
     </div>
 
     <div class="container homepage-block-footer">
-
       <div class="btn-group">
-        <a class="btn btn-lg btn-primary btn-shadow" href="/sponsors">Become a sponsor</a>
+        <a class="btn btn-lg btn-primary btn-shadow" href="/sponsors/become-a-sponsor" title="Become a Sponsor">Become a Sponsor</a>
       </div>
     </div>
-
   </div>
 
   <div class="jumbotron homepage-block dark">
-
     <div class="homepage-block-bg" style="background-image: url('{% static "images/django-girls-2014.jpg" %}');"></div>
-
     <div class="container homepage-block-content">
-
       <h1>Inclusion and Diversity</h1>
 
       <p>North Bay Python is proud to be founded on a commitment to inclusion and diversity.</p>
@@ -132,22 +111,21 @@
       <p>We have set diversity targets for our conference program, including short-term and long-term goals for gender balance. We make financial assistance available to speakers.</p>
 
       <p>We will always have low-cost tickets available, and we will enthusiastically waive ticket costs on request if you need it.</p>
-
     </div>
 
     <div class="homepage-block-footer" style="width: 100%">
       <div class="container">
         <div class="row">
           <div class="btn-group col-md-4">
-            <a class="btn btn-lg btn-primary btn-shadow" href="/code-of-conduct">View our code of conduct</a>
+            <a class="btn btn-lg btn-primary btn-shadow" href="/code-of-conduct" title"North Bay Python Code of Conduct">Read the Code of Conduct</a>
           </div>
 
           <div class="col-md-8 text-right">
-            Image credit: <a href="https://www.flickr.com/photos/richard_jones/14638274749">DjangoGirls Brisbane 2014</a>, &copy; 2014 Richard Jones (CC-BY)</div>
+            Image credit: <a href="https://www.flickr.com/photos/richard_jones/14638274749" title="Photo from DjangoGirls Brisbane 2014">DjangoGirls Brisbane 2014</a>, &copy; 2014 Richard Jones (CC-BY)
           </div>
         </div>
       </div>
-
+    </div>
   </div>
 
 {% endblock %}