diff --git a/pinaxcon/templates/static_pages/attend/fly.html b/pinaxcon/templates/static_pages/attend/fly.html
index 77614b1a4fc58ca244ebe7b38021efe3a65b48e4..59b2d46ea1ccb15e98048810b7166647a7a007a1 100644
--- a/pinaxcon/templates/static_pages/attend/fly.html
+++ b/pinaxcon/templates/static_pages/attend/fly.html
@@ -64,6 +64,10 @@
 
 <h2>Food and Activities<a name="food-and-activities"></a></h2>
 
-<p>food and activities</p>
+<p>Petaluma is right at the intersection of Sonoma, Napa, and Marin Counties. This three county region, which makes up the North Bay, is famous for its parkland, agriculture, fine food, wine, beer, and spirits. There's a lot to do here and we encourage you to explore while you're here!</p>
+
+<p>We've prepared a <a href="/food">food guide</a> which will help you find good eats in Petaluma, but if you're sticking around beyond the conference, you'll want to check out your favorite food or restaurant guide.</p>
+
+<p>From family-friendly hikes to museums, wine tours to wind swept beaches, and lots of kid-friendly attractions, we encourage folks to bring their families along and stay as long as they can! We will offer free childcare for kids from 6 months to 12 years of age during the conference.</p>
 
 {% endblock %}