diff --git a/pinaxcon/registrasion/models.py b/pinaxcon/registrasion/models.py
index b23a26765a4dd45022be236c93c068a9d4be9cca..795803ebf9f4fffa05def17c473399a43689a278 100644
--- a/pinaxcon/registrasion/models.py
+++ b/pinaxcon/registrasion/models.py
@@ -123,6 +123,7 @@ class AttendeeProfile(rego.AttendeeProfileBase):
 
     dietary_restrictions = models.CharField(
         verbose_name="Food allergies, intolerances, or dietary restrictions",
+        help_text="For example: vegetarian, vegan, gluten intolerant, low carb, allergic to _____, …",
         max_length=256,
         blank=True,
     )