diff --git a/README.md b/README.md
index 371635ecb892fde8629048ad0fb7e42bcf121aa7..1bf47b162a6886b2bf0a31bbf1daac76efc9b4af 100644
--- a/README.md
+++ b/README.md
@@ -1,12 +1,25 @@
-# PinaxCon
+PinaxCon
+=========
 
-A working demo of Symposion and the Symposion Starter Project.  Online at:
+Pinax
+------
+
+[![Join us on Slack](http://slack.pinaxproject.com/badge.svg)](http://slack.pinaxproject.com/)
+
+Pinax is an open-source platform built on the Django Web Framework. It is an ecosystem of reusable Django apps, themes, and starter project templates.
+This collection can be found at http://pinaxproject.com.
+
+
+PinaxCon
+---------
+PinaxCon is a working demo of Symposion and the Symposion Starter Project.  Online at:
 
 http://conference.pinaxproject.com/
 
 
 
-## Getting Started
+Getting Started
+----------------
 
 Make sure you are using a virtual environment of some sort (e.g. `virtualenv` or
 `pyenv`).
@@ -18,3 +31,22 @@ pip install -r requirements.txt
 ./manage.py loaddata sites conference proposal_base sitetree sponsor_benefits sponsor_levels
 ./manage.py runserver
 ```
+
+
+Documentation
+--------------
+
+The Pinax documentation is available at http://pinaxproject.com/pinax/.
+
+
+Code of Conduct
+-----------------
+
+In order to foster a kind, inclusive, and harassment-free community, the Pinax Project has a Code of Conduct, which can be found here  http://pinaxproject.com/pinax/code_of_conduct/.
+
+
+Pinax Project Blog and Twitter
+-------------------------------
+
+For updates and news regarding the Pinax Project, please follow us on Twitter at [@pinaxproject](https://twitter.com/pinaxproject) and check out our blog http://blog.pinaxproject.com.
+