diff --git a/pinaxcon/templates/account_login.html b/pinaxcon/templates/account_login.html
index a058d0c1e3e726e2392ca73f51d5402435bb0469..fb163def55cd4929a6210f6a51a7b43e5b71364c 100644
--- a/pinaxcon/templates/account_login.html
+++ b/pinaxcon/templates/account_login.html
@@ -9,6 +9,10 @@
{% block body_class %}login{% endblock %}
+{% block lede %}
+ You'll need an account to propose a talk or purchase a ticket. Accounts from North Bay Python 2017 do not work on the 2018 website.
+{% endblock %}
+
{% block content %}